Dr. Roger Hendrix

All Articles
  • Starting a Business: Part 1
  • Starting a Business: Part 2
  • Starting a Business: Part 3 Lesson 1
  • Starting a Business: Part 3 Lesson 2
  • Starting a Business: Part 3 Lesson 3
  • Future Success
  • Future Success Part 2
  • Riches in Looking Sideways
  • My Family in Danger
  • I am Jake
  • If I Had My Wish
  • Happiness
  • The Biology Economy
  • The Future of Business in America
  • The Future of Business in America - Part 2
  • The Future of American Business in a Postmodern World
  • If Things Aren't Working Out For You, Change The Rules
  • And she said, "Quit feeling sorry for yourself."
  • Visualizing Your Future
  • Bold Surprise
  • Mind Bender
  • Towel Pressing Down On My Face
  • Walking The Cities Of The World
  • The Bold Adventures of Hazel Lynn
  • Who Is Mohammad Al Shamisi
  • Localism vs Globalism: Tension
  • Chaos or Order?
  • Roger, Roger and Roger
  • Tension Between Two Executives
  • Six Degrees of Separation
  • Rationalization: Dangerous Thinking 
  • Random May Not Be So Random
  • It's About A "Demand Economy," Really!
  • Why Do I Travel So Much?
  • Istanbul, Turkey: One Fascinating Place
  • Progress Amidst Turmoil
  • Shadows On The Sand
  • Five Of The Most Interesting Cities I've Visited
  • Five Courageous People
  • You Break It, You Own It
  • The Heart and Soul of Real Business
  • Spanking
  • Refusing To Be Harassed
  • A Reflective Interview at 30 and Over 60
  • Middle Class of America - Unite!!!
  • Ten Life Changing Moments
  • Proud To Be From The Middle Class
  • Fool Me Once...
  • Building Homes: Life In The Real World
  • My Obsession
  • Three Things I Like To Do
  • Oh, No, My Class Reunion
  • A Missed Opportunity
  • Who Am I Really?
  • Lip Gets Clocked
  • Lip, Communists And Nuts
  • At Least We Can Be Polite
  • Three Common Problems In Troubled Companies
  • A Returned Mormon Missionary In The Radical 60's
  • Every Possibility Plays Itself Out
  • The Words We Utter
  • Gaming The System
  • My Personal Goals
  • A Global God versus Chit Chat
  • Touching Edmund Fanning's Stone Wall
  • Resistance Brings Freedom?
  • I Don't Like Those Peeking Eyes
  • Hitting Your Head On The Lintel Overhead
  • Self Understanding, Cooperation, and Progress
  • Thinking Honestly About Yourself
  • I Want To Be Like Bill Simmons
  • I Wonder If I Had It All Wrong
  • Sixteen Strategies
  • Change For The Sake Of Change
  • The Beautiful Product Strategy
  • New Ideas Equal New Wealth
  • Boot On The Neck And Push
  • Value Add Strategy
  • Love Makes The Present Pleasant
  • Irony: Surprising Twists And Turns
  • The Irony Of My Life, Part 2
  • Irony: Moonscape or Landscape, Part 3
  • The Forces Of Global Progress Are Alive And Well
  • Electron
  • Take A Position
  • The Class of '62
  • We Play The Hand We Are Dealt
  • From Evolution To Self Improvement
  • Green Tea And Smoking Cigarettes
  • Poem
  • Election Day - November 6, 2012
  • Two Types Of Conservatism
  • Americans Have Had Enough
  • The Trances We're In
  • Susceptible To Spiritual Experience
  • The Lapsing Of The Conservative Mind
  • The Collapsing Of The Conservative Mind
  • People Are Dwarfs - Not
  • Improving My Thinking
  • Power Masked As Prudence
  • Kirk And Variety
  • You Are Perfectible
  • 10 Principles Of The Modern Political Mind
  • Maybe Among The Greatest Truths Ever
  • The Digital Citizen As Doctor And Lawyer
  • He Grew Old And Saw The Irish
  • 48, 58, 68
  • A Little Bit Crazy
  • I Can See Firsthand 200 Years
  • Three Myths
  • The Magic Has Been Released
  • Why Men Go Mad
  • I Love That Dog
  • Different Ways To Experience Truth
  • Bleeding
  • Millennials Are Different, Very Different
  • Millennials Are Cultural Narcissists
  • People Under Thirty Rejecting Organized Religion
  • Practice, Visualize, Play










  • Empower Yourself 

    “These articles are dedicated to the expectation that you will be empowered personally to achieve your deepest felt goals and aspirations.”

    Author: Dr. Roger Hendrix

    In Starting a Business: Part 3 Conclusion: “Lessons Learned” From Creating My Own Businesses, Lesson 3


    One day I was in my Sunday school class and the instructor said that our worldly accomplishments don’t mean anything compared to our eternal life with God. Now, I had heard that all my life, and I never questioned the truth of the statement until that very moment. For some incomprehensible reason, I blurted out, “I’m not going to discount what I have earned and created over the years.” A silence came over the class. They were shocked at what I said, even I was shocked.

    Usually when an embarrassing moment like that happens, you try to explain what you meant, which usually results in being able to save face. For example I could imagine myself saying, “Now don’t get me wrong, God is the most important, and I would never compare my accomplishments to his love. All I’m saying is...”

    But, at the time, and maybe for the first time in my life, I stood my ground and stuck with what I had said. I made no excuses. I didn’t look around insecurely to see if the members of the class were frowning at me. I just sat back. I didn’t even care when l was challenged. I simply stuck with what I had said. In the name of common sense, why?

    I simply couldn’t bring myself to discount what I had worked so hard at and sacrificed so much for by putting anything above it. I loved what I had created.

    Now this is an interesting position to be in. In business we remind each other that we shouldn’t fall in love with what we have created. The reason is that eventually you have to make changes to keep a business going. If you fall in love with the product you are less likely to be objective enough to make changes. Eventually, you may even have to sell the company you created to realize its full value. In other words, in business we keep reminding ourselves that “it’s just business, it’s not personal.”

    Yes, that’s right, but it does not make it easy. Which means, business is not easy. And what makes it so hard is that it is always changing. Of all that I have been involved in, there is nothing that changes as much as a successful business. For example, price points are constantly adjusting, competitors require regular repositioning , technology always requires new investment, new websites get old fast, wages pressures have to be measured and accommodated, and of course profit pressures must be met. Have you ever noticed how business people tend to consume so conspicuously when times are good? That’s because they know better than anyone else, that the good times do not keep rolling on. They party while they can. They are the ultimate existentialists. The present is what matters, because the future will be different, no matter what.

    What’s the lesson here? Things change. Get used to it and adapt. The more you try to keep things in place, the more they will build up pressure and force you to change. I don’t know if this realization has kept me young, but for sure it has kept me warily humble.








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